Graphic Standards Manual

This manual defines basic rules for working with texts and logos of STEAKGRILL® Restaurant. Source files for further processing or printing are available for download by each example. All source files are available in a shared Google Drive folder.

Colors

Basic colors are based on the logo and are extended with so-called secondary colors for the sake of background pictograms etc. No other color (except for black and white) may be used, in accordance with this manual.

Name
red
Red
Hex
BF0000
RGB
191-0-0
Pantone
7620 C
CMYK
25-100-100-0
Name
yellow
Yellow
Hex
FFBF00
RGB
255-191-0
Pantone
7408 C
CMYK
0-25-100-0
Name
pink
Pink
Hex
FAE7E9
RGB
250-231-233
Pantone
705 C
CMYK
1-10-3-0
Name
violet
Violet
Hex
C35E67
RGB
195-94-103
Pantone
7419 C
CMYK
20-75-50-3
Name
ochre
Ochre
Hex
CC9A32
RGB
204-154-50
Pantone
7555 C
CMYK
21-39-97-2

Text styles and font

The basic style is plain text paragraphs, from which other styles are derived. No additional modifications for the listed styles are allowed, nor any other font or style as such. It is recommended to use icons from Font Awesome in SVG format.

Style
Plain text
Font
Frank Ruhl Libre (serif)
Size (font-size)
default (100%) for screens
at least 8 pt for print
Weight (font-weight)
400 (normal)
Line height (line-height)
140%
Letter spacing (letter-spacing)
0.01%
Color (color)
black on white background
Style
Headings
Size (font-size)
Highest level 400%
Second level 220%
Third level 150%
Style
Summary (paragraph after heading)
Size (font-size)
130%
Style (font-style)
italic
Style
Citation
Size (font-size)
150%
Style (font-style)
italic
Style
Definition term
Size (font-size)
120%
Weight (font-weight)
700
Style
Control element, button
Font
Roboto (sans-serif)
Size (font-size)
Normal button: 85%
Highlighted button: 110%
Weight (font-weight)
500
Transformation (text-transform)
Uppercase
Style
Technical text, code
Font
Roboto Mono (monospaced)

Logo

The logo may be used exclusively in the specified logo/background color combinations. Always make sure of preserving high contrast of the logo to its background. The logo protective area has to be maintained with no exception.

Original logo on white or very light background
Original logo on white or very light background (min. 95% lightness HSB)
Bitmap version in PNG
Vector version in SVG
Red logo on white or very light background
Red logo on white or very light background (min. 95% lightness HSB)
Bitmap version in PNG
Vector version in SVG
Colorful logo on red background
Colorful logo on red background
Bitmap version in PNG
Vector version in SVG
Black and white logo on light background
Black and white logo on light background (min. 80% lightness on HSB)
Bitmap version in PNG
Vector version in SVG

Pictogram

The pictogram is defined as the top part of the logo placed in the bottom right corner of the application so that the bottom right section of the circle is not visible. Unlike the logo, the pictogram has to have a low contrast value, so that it does not interfere with the foreground text.

Pictogram on white background
Pink pictogram on white background
Vector version in PDF
Pictogram on yellow background
Ochre pictogram on yellow background
Vector version in PDF
Pictogram on red background
Violet pictogram on red background
Vector version in PDF

Logo applications

Minor modifications to dimensions including ratios are acceptable. However, the above mentioned rules have to be followed. Particularly the minimum font size requirement must not be violated. Corner radius is optional, yet at least some radius is recommended for practical reasons.

One-sided business card
One-sided business card
Printable version in PDF
Double-sided business card
Double-sided business card
Printable version in PDF
Menu folder, logo version
Menu folder, logo version
Menu folder, pictogram version
Menu folder, pictogram version
Beer coasters
Beer coasters
Printable version in PDF (3 variants with back side)
Placemats with pictogram
Placemats with pictogram
Printable version in PDF (3 pictogram sizes)
Regular Menu
Regular menu
Beverages ans wine list
Beverages ans wine list
Daily offer
Daily offer
Beer list
Beer list
Voucher
Voucher
Printable version in PDF
Letterhead
Letterhead
Printable version in PDF