Graphic Standards Manual
This manual defines basic rules for working with texts and logos of STEAKGRILL® Restaurant. Source files for further processing or printing are available for download by each example. All source files are available in a shared Google Drive folder.
Colors
Basic colors are based on the logo and are extended with so-called secondary colors for the sake of background pictograms etc. No other color (except for black and white) may be used, in accordance with this manual.
Text styles and font
Freely available sans-serif Frank Ruhl Libre font is the exclusive font for STEAKGRILL® Restaurant. Plain paragraph style is the basic style configuration. All the other styles are derived from it. No other fonts or modifications to the specified styles are permitted in accordance to this manual.
Logo
The logo may be used exclusively in the specified logo/background color combinations. Always make sure of preserving high contrast of the logo to its background. The logo protective area has to be maintained with no exception.
- Color logo on white or very bright background (min. 95% brightness on HSB scale)
- Bitmap version in PNG
- Vector version in SVG
- Color logo on red background
- Bitmap version in PNG
- Vector version in SVG
- Black-and-white logo on bright background (min. 80% brightness on HSB scale)
- Bitmap version in PNG
- Vector version in SVG
Pictogram
The pictogram is defined as the top part of the logo placed in the bottom right corner of the application so that the bottom right section of the circle is not visible. Unlike the logo, the pictogram has to have a low contrast value, so that it does not interfere with the foreground text.
- Pink pictogram on white background
- Vector version in PDF
- Ochre pictogram on yellow background
- Vector version in PDF
- Violet pictogram on red background
- Vector version in PDF
Logo applications
Minor modifications to dimensions including ratios are acceptable. However, the above mentioned rules have to be followed. Particularly the minimum font size requirement must not be violated. Corner radius is optional, yet at least some radius is recommended for practical reasons.
- One-sided business card
- Printable version in PDF
- Double-sided business card
- Printable version in PDF
- Beer coasters
- Printable version in PDF (3 variants with back side)
- Placemats with pictogram
- Printable version in PDF (3 pictogram sizes)
- Gift card | PDF | PDF (no background) | PDF (in b&w)
- Letterhead
- Printable version in PDF