Graphic Standards Manual

This manual defines basic rules for working with texts and logos of STEAKGRILL® Restaurant. Source files for further processing or printing are available for download by each example. All source files are available in a shared Google Drive folder.

Colors

Basic colors are based on the logo and are extended with so-called secondary colors for the sake of background pictograms etc. No other color (except for black and white) may be used, in accordance with this manual.

Name
red
Red
Hex
BF0000
RGB
191-0-0
Pantone
7620 C
CMYK
25-100-100-0
Name
yellow
Yellow
Hex
FFBF00
RGB
255-191-0
Pantone
7408 C
CMYK
0-25-100-0
Name
pink
Pink
Hex
FAE7E9
RGB
250-231-233
Pantone
705 C
CMYK
1-10-3-0
Name
violet
Violet
Hex
C35E67
RGB
195-94-103
Pantone
7419 C
CMYK
20-75-50-3
Name
ochre
Ochre
Hex
CC9A32
RGB
204-154-50
Pantone
7555 C
CMYK
21-39-97-2

Text styles and font

Freely available sans-serif Frank Ruhl Libre font is the exclusive font for STEAKGRILL® Restaurant. Plain paragraph style is the basic style configuration. All the other styles are derived from it. No other fonts or modifications to the specified styles are permitted in accordance to this manual.

Style
Plain text
Size (font size)
default (100%) for screens
at least 8 pt for printing
Weight (font weight)
400 (normal)
Line spacing (line height)
140%
Letter spacing (letter spacing)
0.01%
Color (color)
black on white background
white on red background
Style
Highest-level heading
Size (fontsize)
400%
Color (color)
red or black on white background
Style
Second-level heading
Size (fontsize)
220%
Color (color)
red or black on white background
Style
Third-level heading
Size (font size)
150%
Color (color)
red or black on white background
Style
Summary (paragraph after the heading)
Size (font size)
130%
Font style (font style)
italic (italic)
Color (color)
red on white background
Style
Quotation
Size (font size)
150%
Font style (font style)
italic (italic)
Color (color)
black on white background
Style
Definition term
Size (font size)
120%
Weight (font weight)
700

Logo

The logo may be used exclusively in the specified logo/background color combinations. Always make sure of preserving high contrast of the logo to its background. The logo protective area has to be maintained with no exception.

Logo on white background
Color logo on white or very bright background (min. 95% brightness on HSB scale)
Vector version in PDF
Logo on red background
Color logo on red background
Vector version in PDF
Black logo on white background
Black-and-white logo on bright background (min. 80% brightness on HSB scale)
Vector version in PDF
Logo protective area
Logo protective area

Pictogram

The pictogram is defined as the top part of the logo placed in the bottom right corner of the application so that the bottom right section of the circle is not visible. Unlike the logo, the pictogram has to have a low contrast value, so that it does not interfere with the foreground text.

Pictogram on white background
Pink pictogram on white background
Vector version in PDF
Pictogram on yellow background
Ochre pictogram on yellow background
Vector version in PDF
Pictogram on red background
Violet pictogram on red background
Vector version in PDF

Logo applications

Minor modifications to dimensions including ratios are acceptable. However, the above mentioned rules have to be followed. Particularly the minimum font size requirement must not be violated. Corner radius is optional, yet at least some radius is recommended for practical reasons.

One-sided business card
One-sided business card
Printable version in PDF
Double-sided business card
Double-sided business card
Printable version in PDF
Menu folder, logo version
Menu folder, logo version
Menu folder, pictogram version
Menu folder, pictogram version
Beer coasters
Beer coasters
Printable version in PDF (3 variants with back side)
Placemats with pictogram
Placemats with pictogram
Printable version in PDF (3 pictogram sizes)
Regular Menu
Regular menu
Beverages ans wine list
Beverages ans wine list
Daily offer
Daily offer
Beer list
Beer list
Voucher
Voucher
Printable version in PDF
Letterhead
Letterhead
Printable version in PDF