Graphic Standards Manual

This manual defines basic rules for working with texts and logos of STEAKGRILL® Restaurant. Source files for further processing or printing are available for download by each example. All source files are available in a shared Google Drive folder.

Colors
Text styles and font
Logo
Pictogram
Logo applications

Colors

Basic colors are based on the logo and are extended with so-called secondary colors for the sake of background pictograms etc. No other color (except for black and white) may be used, in accordance with this manual.

Name: Red
Hex: BF0000
RGB: 191-0-0
Pantone: 7620 C
CMYK: 25-100-100-0

Name: Yellow
Hex: FFBF00
RGB: 255-191-0
Pantone: 7408 C
CMYK: 0-25-100-0

Name: Pink
Hex: FAE7E9
RGB: 250-231-233
Pantone: 705 C
CMYK: 1-10-3-0

Name: Violet
Hex: C35E67
RGB: 195-94-103
Pantone: 7419 C
CMYK: 20-75-50-3

Name: Ochre
Hex: CC9A32
RGB: 204-154-50
Pantone: 7555 C
CMYK: 21-39-97-2

Text styles and font

Freely available sans-serif Frank Ruhl Libre font is the exclusive font for STEAKGRILL® Restaurant. Plain paragraph style is the basic style configuration. All the other styles are derived from it. No other fonts or modifications to the specified styles are permitted in accordance to this manual.

Style: Plain text
Size (font size): default (100%) for screens; at least 8 pt for printing
Weight (font weight): 400 (normal)
Line spacing (line height): 140%
Letter spacing (letter spacing): 0.01%
Color (color): black on white background; white on red background

Style: Highest-level heading
Size (fontsize): 400%
Color (color): red or black on white background

Style: Second-level heading
Size (fontsize): 220%
Color (color): red or black on white background

Style: Third-level heading
Size (font size): 150%
Color (color): red or black on white background

Style: Summary (paragraph after the heading)
Size (font size): 130%
Font style (font style): italic (italic)
Color (color): red on white background

Style: Quotation
Size (font size): 150%
Font style (font style): italic (italic)
Color (color): black on white background

Style: Definition term
Size (font size): 120%
Weight (font weight): 700

Logo

The logo may be used exclusively in the specified logo/background color combinations. Always make sure of preserving high contrast of the logo to its background. The logo protective area has to be maintained with no exception.

: Color logo on white or very bright background (min. 95% brightness on HSB scale); Vector version in PDF

: Color logo on red background; Vector version in PDF

: Black-and-white logo on bright background (min. 80% brightness on HSB scale); Vector version in PDF

: Logo protective area

Pictogram

The pictogram is defined as the top part of the logo placed in the bottom right corner of the application so that the bottom right section of the circle is not visible. Unlike the logo, the pictogram has to have a low contrast value, so that it does not interfere with the foreground text.

: Pink pictogram on white background; Vector version in PDF

: Ochre pictogram on yellow background; Vector version in PDF

: Violet pictogram on red background; Vector version in PDF

Logo applications

Minor modifications to dimensions including ratios are acceptable. However, the above mentioned rules have to be followed. Particularly the minimum font size requirement must not be violated. Corner radius is optional, yet at least some radius is recommended for practical reasons.